I have been seeing this trend pretty much everywhere-department stores like Bloomingdales, men’s and women’s clothing stores like H & M and the Gap. There are fashion designers such as British designer/activist Katherine Hamnett who focus entire clothing lines on the organic cotton movement.
Katherine Hamett organic cotton tee
And I want to understand the meaning behind this organic cotton trend. Because when I read a label that says “Organic Cotton”, I get all excited and expect the actual garment to be more comfortable. Or breathable. Or some basic improvement in its wearability. But I have experimented with organic clothing garments, and I submit that it is no more comfortable than the average shirt or slacks. In fact, the only thing that has changed is my fear that I will find a squashed bug enmeshed in the fibers of my shirt. So, who started this trend? It was absolutely brilliant from a marketing standpoint, but other than that it makes no sense whatsoever.
